The Book of Legendary Parties
Bud is a legendary beer brand, but not in Ukraine. To connect it with Ukrainians, we decided to make something valuable for the Ukrainian clubbing culture – The Book of Legendary Parties. As Ukrainian clubbing had never been documented before, the book became a valuable historical work.
To celebrate the book we held Bud x Next Chapter party, where the final chapter was written. Case study
Hundreds of interviews were conducted for the book. It covers 30 years of history, featuring the stories of legendary clubs and parties since Ukraine gained independence in 1991.
To promote the book, we hung huge bookmarks in the places where legendary clubs used to be.
Bud X Next Chapter
To make Bud a part of history, we decided to organize a party that would become the final chapter of the book. We promoted it all over Kyiv.
We also hid party tickets in bookmarks attached to the posters.
