Viral song for Molokija’s milk
For the first time in 20 years, dairy brand Molokija launched milk in a bottle and wanted to tell people about it. This sounded so silly that we decided to exaggerate it even more. So I wrote a song called ‘‘Molokija has milk’’, and sang it. 
The song organically gained 3.4 million views on YouTube.
People started to make their own videos.
But what makes me very happy is that children love it. As a child I used to sit in front of a TV and sing all songs from commercials by heart, and now I create them and other children sing them ❤️
The song started out as a simple in-store radio spot made in a day. But became the basis of this campaign. It reached 6 million impressions in 4 weeks, and the client's team was so excited that they extended the campaign for another 4 weeks and increased the budget.